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Microsoft X Invictus Games - Anthem for All
Microsoft X Invictus Games
17/05/2022
Group745
Production Company
London, UK
10
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Agency / Creative
Production

In partnership with The Invictus Games Foundation and McCann, Microsoft is using the power of tech to create new ways that veterans can take part in the games – not through playing sport, however, but rather through playing music. 

Recognizing that many people may be unable to take part in the Games, the team invited a group of wounded, injured and sick service personnel and veterans to create an anthem for the event.

Produced by Irresistible Studios and in collaboration with Microsoft’s Hands-Free Technology Lab in San Francisco, ‘Anthem For All’ uses bespoke technology to enable veterans to play instruments that they would otherwise be unable to use.

About Irresistible Studios

Irresistible Studios is home to three specialist, award-winning, production studios, covering the full spectrum of film and image requirements for agencies, brands and record labels.