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Microsoft - Anthem for All

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In partnership with The Invictus Games Foundation and McCann, Microsoft is using the power of tech to create new ways that veterans can take part in the games – not through playing sport, however, but rather through playing music.

Recognizing that many people may be unable to take part in the Games, the team invited a group of wounded, injured and sick service personnel and veterans to create an anthem for the event.

Produced by Irresistible Studios and in collaboration with Microsoft’s Hands-Free Technology Lab in San Francisco, ‘Anthem For All’ uses bespoke technology to enable veterans to play instruments that they would otherwise be unable to use.

Client: Microsoft

Agency: McCann London

Partner: Invictus Games Foundation

Production Company: Irresistible Studios

CCO & co-president: Rob Doubal

CCO & co-president: Laurence Thomson

Executive creative director: Jamie Mietz

Executive creative director: Sanjiv Mistry

Creative director: Richard Holmes

Creative director: Zac Ellis

Creative director: Simon Lotze

Chief client officer: Jessica Tamsedge