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Microsoft - Anthem for All

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In partnership with The Invictus Games Foundation and McCann, Microsoft is using the power of tech to create new ways that veterans can take part in the games – not through playing sport, however, but rather through playing music. 

Recognizing that many people may be unable to take part in the Games, the team invited a group of wounded, injured and sick service personnel and veterans to create an anthem for the event.

Produced by Irresistible Studios and in collaboration with Microsoft’s Hands-Free Technology Lab in San Francisco, ‘Anthem For All’ uses bespoke technology to enable veterans to play instruments that they would otherwise be unable to use.

Client: Microsoft

Agency: McCann London

Partner: Invictus Games Foundation

Production Company: Irresistible Studios

CCO & co-president: Rob Doubal

CCO & co-president: Laurence Thomson

Executive creative director: Jamie Mietz

Executive creative director: Sanjiv Mistry

Creative director: Richard Holmes

Creative director: Zac Ellis

Creative director: Simon Lotze

Chief client officer: Jessica Tamsedge

Group business director, Craft EMEA: Mark McEachran

Account director: Lorna Laville

Business director: Madison Milward

Head of planning: Lee Ramsay

Chief client officer: Rob Smith

Managing partner: James Latham

Business director: Kate Hindley

Senior account manager: Sophie Grierson

Strategy director: Rose Van Orden

Senior planner: James Appleby

Senior project manager: Hannah Graff

Project director: Clare Prager

Senior project manager: Georgia Wettenhall

Project manager: April Forsyth

Account associate: Sophie Toy

Executive producer, Craft Worldwide London: Alec Christie

Senior producer, Craft Worldwide London: Ryan Alagar

Business director: Tom Adamson

Chief production officer: Sergio Lopez

Director: Michelle Coomber

Head of production, Irresistible Studios: Jake Hafer

Head of production, Momentum Worldwide: Charlie Richardson

Associate director, Invictus Games Foundation: Mickey Richards

Genres: Documentary, Dialogue, Storytelling, People

Categories: Short Films and Music Videos, Short films

Irresistible Studios, 1 month ago