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Honda - The Cordless Range

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Taking inspiration from the pioneering spirit of historical Honda’s automotive campaigns, Andy focused on an ambitious match-cutting approach. Directed by Luc Reso Janin, the film was produced by Irresistible Studios.

This campaign was created to showcase Honda’s impressive range of cordless power tools. The dynamic and visually exciting film conveys the long-lasting and constant power of one battery and its utility across multiple tools regardless of the task. The film showcases the adaptability and capability of the cordless line, as the four tools accomplish a variety of tasks all from a single source of power.

Agency: Southpaw

Client: Honda

Production Company: Irresistible Studios

Director: Luc Reso Janin

Producer: Jake Hafer

Senior Creative: Andy Peel

Creative Producer: Abby Sturgeon

Deputy Managing Director: Claire Lambell

Creative Director: Glenn Smith

Honda Marketing & Communications, Section Manager: Nikhil Menon Nayar

Production Marketing & BTS: Fida Khalid

Production Manager: Alex Flowers

1st AD: Johnathan Sidwell

DOP: Dan Holland

1st AC: Hopi Demattio

2nd AC: Harry Bennet

DIT: Mark James

Playback: Natasha Farrar

Drone: Alex Rees

Drone Assistant: Chris Allen

Grip: Kevin Foy

Gaffer: Steve Finberg

Genny OP: Calvin Bishop

Spark: Robin Brigham

Spark: Westley Aguis

Sound Recordist: Sam Farr

Stills Photographer: George Colbeanu

Art Director Garden: James Oakes

Art Director Garage: Lynne McKenna

Art Assist Garage: Daisy Jordan

Carpenter / Props: Luc Guidici

Wardrobe: Lynne McKenna

Wardrobe Assist: Gabrielle Schimmel

Hair & Makeup: Laura Jane Sessions

Offline Editor: Alec Gordon

Online animator: Stuart Fortune

Colourist: Jack McGinity CHEAT

Music & Sound Design: Sounds and Sons

Runner: Andy Periera

Runner: Jennifer Sims

Genres: In-camera effects

Categories: Consumer Electronics

Irresistible Studios, 1 month ago