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Japan Philharmonic Orchestra - Intoxicating Sounds Posters
Japan Philharmonic Orchestra
17/05/2022
Group745
Advertising Agency
Tokyo, Japan
22
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Credits
Agency / Creative

Challenge:

In 2021, the Japan Philharmonic Orchestra held a concert with the theme of "alcohol." The concert hall bar traditionally a place to enjoy the vibe of the concert hall before, during and after the performance, had closed indefinitely due to COVID-19. We wanted to provide the full concert experience from when visitors entered the doors until they exited the concert hall.

Idea:

Classical music is something that is aged with time. It heals and captivates. In this way, classical music is much like fine liquor. We created a series of posters expressing the "euphoria of music," by likening orchestra instruments to alcoholic drinks.

Execution:

The posters were displayed in the foyer of a concert hall where alcohol would have been served if not for the pandemic, and created a visual using alcohol that would have piqued the taste buds of the visitors.

About Hakuhodo
Founded in 1895, Hakuhodo is a global top ten integrated marketing solutions company. Through our network linking over 150 offices in 20 countries, we work in partnership with more than 3,000 clients. Some of these relationships have endured for over 60 years. Building on our world-class research and big data and digital expertise, we develop innovative creative solutions for each client we partner with.