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RED Center - In the Name of Honor

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In the name of honor, is a campaign based on true stories provided by women that are currently living under protection at RED Center safe houses. 

Scandinavians and the UK are among the leading pioneers to work pro actively with honor based violence. But in a global context it is overlooked and often diminished to either cultural or religious tradition. In worse case scenarios, identified as domestic violence, overlooking the danger that comes from e.g. protecting the families honor.

Honor based violence prevent especially women but also people in general from following their dreams, listening to their heart. Simply being able to enjoy an independent life. It contradicts with the individuals basic human rights.

We hope that with this campaign not only will it support people in Denmark, but equally encourage global awareness towards the challenges that especially countless women find themselves within.    


Advertiser: RED Center

Creative Agency

Creative Agency: Liberate Agency

Strategist: Niddal El-Jabri

Creative Director: Patrick Chan

Operations Director: Zaklina Rajovich

Media Agency

Media Agency: CPC Social

Production Company

Production Company: Holy Ravioli

Director: Mikkel Blaabjerg Poulsen

Producer: Morten Peglau

Production Service

Production Service Company: Holy Ravioli

Photographer: Martin Munch

Production leader: Julie Lindhardt

Production coordinator: Kate Lis

Lights: Frank Omø

Lights: Jonathan Kjærgaard

Props: Wonderland Productions & Artbook

Props: Sebastian Lerbrandt

Props: Jeppe Eb

Stylist: Mickaela Berman

B-photo: Franz Borde

Steadycam: Torben Meldgaard

Tone master: Jacob Høgsberg

Production Assistant: Maximillian Auken

Runner: Ofelia Klitgaard

Post Production / VFX

Post Production Company: Holy Raviloi

Colourist: Mikael Balle


SFX Make-up: Martin Hansen

DIT: Kalle Hansen

Editor: Martin Friis

Sound design: Martin Dirkov

Composer: Martin Hviid

Genres: Drama, People, Storytelling

Categories: Other

Liberate., 2 months ago