ASICS - ASICS / London 10K
What were we proving?
Movement has the ability to literally uplift people’s moods and the Mind Uplifter tool allowed us to measure the collective mental uplift at the ASICS London 10k.
Think.
An immersive experience for runners featuring pre and post run content, animating the Mind Uplifter visual and communicating key messaging and a call to action to use the Mind Uplifter tool.
Deliver.
An impressive 5x5m cube build with state of the art LED curtains wrapping the entire structure.
Magnify.
The cube was featured in Katie Piper’s Instagram stories that had over 170k views and her London 10k grid post generated over 6k likes.
It was also featured on the official London 10k page that has 1,067 followers. The post received 441 likes.
Results.
Taking data from the Mind Uplifter tool and the ASICS London 10K post-event survey, it’s clear that the Mind Uplifter cube helped ASICS uplift London and drive brand preference.
● 75% of runners knew what the Mind Uplifter tool was
● 91% of runners felt ASICS contributed positively to their event day experience
Research shows that just 4% of marketing messages are remembered favourably*, wasting £17.6bn a year. The Park is an award-winning experiential agency that helps clients overcome this through our unique creative approach: for them we are the Creators of Brand Proof.
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Our business was founded on the friendship and eclectic backgrounds of three Co- Founders. This foundation created the values that drive our business.
Diversity Makes The World Better
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Simplicity is Clarity
We believe the best ideas are the simplest, and we’ll never hide behind buzzwords or marketing-speak.
There’s Always A Way
We’ll always find a way to make it happen or suggest an alternative.