Aperol - Terrazza Aperol
Insight
Now more than ever, people want to rediscover spending time with friends and family.
Terrazza Aperol combines tradition and innovation, physical and digital, to offer an immersive experience that celebrates the joy of being together.
Idea
Aperol introduces the house of authentic Italian aperitivo in the heart of one of the most iconic cities in the world, Venice.
Aperol Spritz coasters open up an interactive world of trivia, exclusive content, and more. Guests can change the playlist broadcasted inside the venue, download Instagram filters, and share photographs on the official Aperol social wall. Three screens in the Bacaro area display the playlist in real-time and curiosities about the history of the aperitivo.
Impact
Since its launch, Terrazza Aperol has been visited by 39,000 people.
With a menu of Italian dishes and cicchetti, the unique setting of Venice, and the joyful spirit that Aperol has conjured since 1919, Terrazza Aperol is the perfect place to enjoy togetherness.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.