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ASSOS - ASSOS Targa Superskin - Stills

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For the launch of their ‘fastest’ bib shorts yet, ASSOS tasked Bolder with creating a sequence transforming their rider into the ultimate speed machine, aided by the powerful compressive strength of the product.

A macro level intro of fibres and fabrics, leading to dramatic simulations of compression and comfort was created. CGI and live action was combined to manipulate and contort the rider within a futuristic backdrop - with a heavy monochromatic grade throughout, giving a striking stylistic edge to the sequence.

Designed to build a rapid, hypnotic and intriguing flow of imagery, the film was driven and enhanced by a powerful sound track to create an immersive and intense experience.

Client - Assos Of Switzerland
Director - David Farquharson
Production - Bolder Creative
CGI & Post Production - Bolder Creative
CGI - Ryno Eksteen & Luca Viola
Live Action Filming - Vidture
Sound Design - Sound Canvas

Genres: Storytelling, Music & Sound Design, Scenic, Action, Fashion & Beauty, Animation, People, Visual VFX

Categories: Clothing and Fashion, Sportswear

Bolder Creative, 4 months ago