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Group745
Group745
Group745
Group745
Group745
Group745
ASSOS - ASSOS Targa Superskin Bib Shorts - Film
ASSOS
05/04/2022
Group745
Creative Production Studio
Brighton, UK
30
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Credits

For the launch of their ‘fastest’ bib shorts yet, ASSOS tasked Bolder with creating a sequence transforming their rider into the ultimate speed machine, aided by the powerful compressive strength of the product.

A macro level intro of fibres and fabrics, leading to dramatic simulations of compression and comfort was created. CGI and live action was combined to manipulate and contort the rider within a futuristic backdrop - with a heavy monochromatic grade throughout, giving a striking stylistic edge to the sequence.

Designed to build a rapid, hypnotic and intriguing flow of imagery, the film was driven and enhanced by a powerful sound track to create an immersive and intense experience.

About Bolder Creative

We work internationally with brands and agencies delivering outstanding visual content across all types of media. Seamlessly combining animation, design, art direction, 3D, 2D motion and live action production since 2007.