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I Like Music
Contemplative Reptile
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Spotfiy - Find your feels

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In order to reverse a decline in monthly active listeners and increase brand love for Gen Z we created a content-led influencer campaign in September 2021 that helped them to find their feels through the power of music. The campaign boosted 91k MAU and increased brand love amongst 18-24s:

  • Boosted an estimated 91k incremental monthly active listeners
  • Brand love increased +3& 18-24
  • Reached over 86% of UK/IE’s Gen Zs

Categories: Media and Entertainment

ACNE London, 4 months ago