With nearly one million British women missing mammograms during lockdown, Stella McCartney’s seventh Breast Cancer Awareness campaign for 2021, needed to reach young people and spark conversation alongside crucial self-checking. By partnering with Netflix’s Sex Education, well-known for its ability to tackle awkward topics, we created a 2-minute hero film featuring the ‘Toilet, Teeth, Tits’ routine set in Sex Education’s world, alongside GIFs, stills, influencer content, a Times Square billboard and official Triple T merchandise from Stella McCartney.
The creative was shared by famous influencers such as Charlize Theron and Kylie Minogue, generated €255,871 of media coverage (with only €10k media budget), reached 13.1m people, had 2.6m film views and earned 185 global media placements. Vogue UK even called it a “match made in heaven”.
Born out of restless entrepreunialism in Sweden in 1996, ACNE is a creative consultancy. At it's heart is collaboration, respect and kindness, summed up in the Swedish word syjist.
We combine the power of Deloitte to change business, with the magic of ACNE to change culture. The world's largest consultancy with the world's most diversely creative business. Together that alchemy means advertising, content and brand solutions that have a unique ability to change minds, behaviours, businesses and society.
THE ACNE CREATIVE NETWORK IS 10 STUDIOS ACROSS EMEA AND CONNECTED GLOBALLY THROUGH DELOITTE DIGITAL ACROSS AMERICAS AND APAC.