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Stella McCartney x Netflix - Toilet, Teeth, Tits

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With nearly one million British women missing mammograms during lockdown, Stella McCartney’s seventh Breast Cancer Awareness campaign for 2021, needed to reach young people and spark conversation alongside crucial self-checking. By partnering with Netflix’s Sex Education, well-known for its ability to tackle awkward topics, we created a 2-minute hero film featuring the ‘Toilet, Teeth, Tits’ routine set in Sex Education’s world, alongside GIFs, stills, influencer content, a Times Square billboard and official Triple T merchandise from Stella McCartney.

The creative was shared by famous influencers such as Charlize Theron and Kylie Minogue, generated €255,871 of media coverage (with only €10k media budget), reached 13.1m people, had 2.6m film views and earned 185 global media placements. Vogue UK even called it a “match made in heaven”.

Genres: Fashion & Beauty, Storytelling, Comedy

Categories: Corporate, Social and PSAs, Charity

ACNE London, 4 months ago