National Geographic - Cop26 #26Visions
To drive relevance in 18-34-year-olds for Cop26, in November 2021, we created the #26visions creative platform - a creator led approach which invited young activists to share their hopes for a better cared for planet. This campaign performed 30% over National Geographics engagement benchmark - setting a new standard for their content:
- - 30% over National Geographics engagement benchmark - setting a new standard
- - 238k people engaged with the campaign
- - 2.6M of the new audience target reached
Born out of restless entrepreunialism in Sweden in 1996, ACNE is a creative consultancy. At it's heart is collaboration, respect and kindness, summed up in the Swedish word syjist.
We combine the power of Deloitte to change business, with the magic of ACNE to change culture. The world's largest consultancy with the world's most diversely creative business. Together that alchemy means advertising, content and brand solutions that have a unique ability to change minds, behaviours, businesses and society.
THE ACNE CREATIVE NETWORK IS 10 STUDIOS ACROSS EMEA AND CONNECTED GLOBALLY THROUGH DELOITTE DIGITAL ACROSS AMERICAS AND APAC.