Ikea - Ikea's response to Balenciaga
In 2017, ACNE created 'IKEA’s response to Balenciaga'. Their most effective global campaign since 1943.
Results: Generated 1.3 Billion media impressions, 1.4 Million Interactions, over $11 million in earned media – with $0 in media budget. Most effective campaign in IKEA’s history. Most sold product globally.
Born out of restless entrepreunialism in Sweden in 1996, ACNE is a creative consultancy. At it's heart is collaboration, respect and kindness, summed up in the Swedish word syjist.
We combine the power of Deloitte to change business, with the magic of ACNE to change culture. The world's largest consultancy with the world's most diversely creative business. Together that alchemy means advertising, content and brand solutions that have a unique ability to change minds, behaviours, businesses and society.
THE ACNE CREATIVE NETWORK IS 10 STUDIOS ACROSS EMEA AND CONNECTED GLOBALLY THROUGH DELOITTE DIGITAL ACROSS AMERICAS AND APAC.