In Australia, driving distances are huge, so it’s important to take a break to decrease your chances of fatigue. AAMI Rest Towns is a new road safety initiative encouraging young drivers to stop and rest every 2 hours in rural Aussie towns. We identified the longest and most dangerous stretches of road where drivers are most likely to power through without stopping and selected specific rural towns where drivers could stop and rest. Then, in partnership with Facebook, Spotify and Waze, we safely connected in real-time combining geo, time and in-car targeting, using local incentives based on drivers’ interests.
Ogilvy is an award-winning creative company that inspires brands and people to impact the world. We’ve been harnessing the intersection of talent and capabilities to create iconic, culture-changing, value-driving ideas that drive impact for clients, since David Ogilvy founded the company in 1948.
Ogilvy’s innovative business model centres on 5 core disciplines – Advertising, Public Relations, Experience, Consulting, and Health. These capabilities are all housed under the Ogilvy name, enabling teams to deliver seamless intersection and best-in-class expertise to bring clients the best solutions for growth. For more information visit our website, and follow us on LinkedIn, Facebook and Twitter.