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AAMI (Suncorp) - Rest Towns

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In Australia, driving distances are huge, so it’s important to take a break to decrease your chances of fatigue. AAMI Rest Towns is a new road safety initiative encouraging young drivers to stop and rest every 2 hours in rural Aussie towns. We identified the longest and most dangerous stretches of road where drivers are most likely to power through without stopping and selected specific rural towns where drivers could stop and rest. Then, in partnership with Facebook, Spotify and Waze, we safely connected in real-time combining geo, time and in-car targeting, using local incentives based on drivers’ interests.

Client

Advertiser: AAMI (Suncorp)

EGM Brand & Marketing: Mim Haysom

Head of Mass Brands & Sponsorships: Rapthi Thanapalasingam

AAMI Marketing Manager: Toby Gill

AAMI Marketing Lead: Olivia Rourke

Marketing Specialist: Amy Wagner

Manager, Content Marketing: Heidi Storey

Group Content Lead: Angie Moore

Creative Agency

Creative Agency: Ogilvy Australia

Executive Creative Director: David Ponce de Leon

Group Creative Director: Lenna Boland

Creative Director: Ryan Clayton

Copywriter: Bec Matlioski

Art Director: Ben Ryding

Senior Social Creative: Julia Stretch

Social Creative: Robbie Ten Eyck

Producer: Annie Thiele

Producer: Mia Ruwhiu

Head of Strategy: Virginia Pracht

Group Account Director: Milly Scott

Group Account Director: Angus Pearce

Account Director: Alexandra Leahy

Senior Account Director: Stephanie Nikolovski

Senior Account Director: Benedict Smith

Account Manager: Oliver Corcoran

Print Producer: Brendan Hanrahan

MEDIA AGENCY

MEDIA AGENCY: OMD Australia

Categories: Insurance, Finance

Ogilvy Australia, 3 months ago