Ogilvy Australia
Fri, 25 Mar 2022 04:19:53 GMT
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Common Ground - Dreamy
Non-Indigenous people have an embarrassingly low understanding of First Nations cultures; sustaining a disadvantage gap that we were determined to close.
We threw out the rule book and tackled an issue seemingly outside our remit: teens were suffering chronic sleep deprivation due to excess online consumption.
Dreamy fused the ancient tradition of storytelling, with modern day podcasting. It was the ultimate Trojan horse manoeuvre. The stories were designed to connect teens with Country, consequently disconnecting them from the addictive nature of the virtual world, ground themselves in the real and drift off into dream.
Client
Advertiser: Common Ground
Creative Agency
Creative Agency: Ogilvy Australia
Executive Creative Director: Gavin McCleod
Creative Director: Ben Smith
Creative Director: Luke Hawkins
Creative Director: Chris Little
Art Director: Tom MacPhail
Copywriter: Jake Ausburn
Copywriter: Isabella Smith
Design Lead: Chad Edwards
Senior Digital Designer: Christian Moore
Motion Creative: Diego Poveda
Senior Strategist: Magdalena Tomislav
Senior Integrated Project Manager: Morwenna Farwagi
Senior Account Director: Mireille Pons
Digital Project Manager: Bastien Legay
Creative Technologist: Nick Robinson
Production Company
Production Company: Ogilvy Australia
Director, DP, Editor: Newman Sorensen
Executive Producer, Head of Production: Rob Spencer
Senior Editor: Daniel Matotek
Editor, TV & Radio Dispatch: Josh Blakiston
Production Assistant: Liv Gillian
PR COMPANY
PR Company: Ogilvy PR Australia
Business Director, Ogilvy PR: David Radestock
Categories: Non-Profit, Corporate, Social and PSAs
Ogilvy Australia, 3 months ago
