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Common Ground - Dreamy

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Non-Indigenous people have an embarrassingly low understanding of First Nations cultures; sustaining a disadvantage gap that we were determined to close. 

 

We threw out the rule book and tackled an issue seemingly outside our remit: teens were suffering chronic sleep deprivation due to excess online consumption.    

 

Dreamy fused the ancient tradition of storytelling, with modern day podcasting. It was the ultimate Trojan horse manoeuvre. The stories were designed to connect teens with Country, consequently disconnecting them from the addictive nature of the virtual world, ground themselves in the real and drift off into dream.

Client

Advertiser: Common Ground

Creative Agency

Creative Agency: Ogilvy Australia

Executive Creative Director: Gavin McCleod

Creative Director: Ben Smith

Creative Director: Luke Hawkins

Creative Director: Chris Little

Art Director: Tom MacPhail

Copywriter: Jake Ausburn

Copywriter: Isabella Smith

Design Lead: Chad Edwards

Senior Digital Designer: Christian Moore

Motion Creative: Diego Poveda

Senior Strategist: Magdalena Tomislav

Senior Integrated Project Manager: Morwenna Farwagi

Senior Account Director: Mireille Pons

Digital Project Manager: Bastien Legay

Creative Technologist: Nick Robinson

Production Company

Production Company: Ogilvy Australia

Director, DP, Editor: Newman Sorensen

Executive Producer, Head of Production: Rob Spencer

Senior Editor: Daniel Matotek

Editor, TV & Radio Dispatch: Josh Blakiston

Production Assistant: Liv Gillian

PR COMPANY

PR Company: Ogilvy PR Australia

Business Director, Ogilvy PR: David Radestock

Categories: Non-Profit, Corporate, Social and PSAs

Ogilvy Australia, 3 months ago