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Group745
Group745
Group745
Group745
Group745
Group745
Common Ground - Dreamy
Common Ground
25/03/2022
Group745
Advertising Agency
Sydney, Australia
22
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Credits
Brand
Agency / Creative
Editorial

Non-Indigenous people have an embarrassingly low understanding of First Nations cultures; sustaining a disadvantage gap that we were determined to close. 

 

We threw out the rule book and tackled an issue seemingly outside our remit: teens were suffering chronic sleep deprivation due to excess online consumption.    

 

Dreamy fused the ancient tradition of storytelling, with modern day podcasting. It was the ultimate Trojan horse manoeuvre. The stories were designed to connect teens with Country, consequently disconnecting them from the addictive nature of the virtual world, ground themselves in the real and drift off into dream.

About Ogilvy Australia

Ogilvy is an award-winning creative company that inspires brands and people to impact the world. We’ve been harnessing the intersection of talent and capabilities to create iconic, culture-changing, value-driving ideas that drive impact for clients, since David Ogilvy founded the company in 1948.  

Ogilvy’s innovative business model centres on 5 core disciplines – Advertising, Public Relations, Experience, Consulting, and Health. These capabilities are all housed under the Ogilvy name, enabling teams to deliver seamless intersection and best-in-class expertise to bring clients the best solutions for growth. For more information visit our website, and follow us on LinkedInFacebook and Twitter.