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Group745
Group745
Group745
Group745
Group745
Group745
Black & Abroad - Go Back to Africa
Black & Abroad
22/03/2022
Group745
Advertising Agency
New York, USA
19
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Credits
Agency / Creative
Media
Editorial
Music / Sound

To help reframe the way people think about Africa, we created a platform that displaces the hate surrounding the racial slur "Go Back To Africa". 

About Performance Art US

Performance Art, Interpublic Group's (IPG) multinational data-driven creative agency network, was created to bring together the powers of data, technology and creativity to fuel brands and unlock transformational customer experiences at scale. From integrated communications to platform-grade solutions, we exist so that clients don’t have to choose between high performance and high creative. Performance Art clients include BMW, CIBC, Lyft, Discover, Unilever, J&J, Black & Abroad, Lifestyles, EA Games, Circle Financial, WWF, Clutch.ca, Veterans United, Mondelez and others. 

Visit performanceart.com or @performance.art.agency on Instagram and LinkedIn to get to know us better.