​Oscar-winning global software company, Chaos has reinvented how photoreal imagery and animation is created for design, television, and feature films – giving creatives the tools they need to build ground-breaking, immersive worlds.

​Supporting the global creative community with a compelling master brand and product ecosystem.
​Chaos’ problem: equity had long been tied to individual products, not to their brand. They needed a stronger core identity. Something to seamlessly connect their ecosystem of products, and let the whole outlive the parts.

​Chaos empowers, both technically and creatively: serving the art of visualisation; finding new ways for artists to push the boundaries; sustaining a community for those artists; and building tools to make the impossible possible.

​Bringing this comprehensive offer together with the positioning line ‘create your world’ enabled us to shape a clear brand architecture, strategic direction and new, colourful visual identity – one that differentiates Chaos in a crowded sector.

​The result is a clear customer understanding of the Chaos brand, their product ecosystem, and a strong platform for growth that will make Chaos known not just for individual tools, but for their mission – empowering, celebrating and inspiring 3D artists.​