Electriclime gif
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Primark - Primark

 19 Add to collection

The My Kind of Wonderful campaign spreads some festive fun to Covid-weary audiences around the world.

Primark wanted to spread some festive cheer to its global markets.
Problem was, everyone celebrates the holidays differently. And this year, they might not feel like celebrating at all. Whatever country, culture or religion, the last thing anyone needs is pressure.

This year, Primark stands for rejecting the pressures of a perfect holiday.
They’re helping you to do, be, buy and give whatever it is you like. No rules, no standards. Just everything you need to create your kind of wonderful.

Client: Primark

Creative Agency: Continuous

Categories: Clothing and Fashion, Fashion Platforms

Continuous, 3 months ago