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Group745
Group745
Group745
Group745
Group745
Group745
Encona - Encona
Encona
10/03/2022
Group745
Creative Consultancy
Liverpool, UK
26
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Credits
Brand
Agency / Creative

Bringing authentic Caribbean flavours to our cooking since the 70s, Encona are the UK’s number one hot sauce and a global flavour phenomenon.

Creating a fresh verbal and visual identity for a new generation of fearlessly original cooks.
Established for over 40 years and with a loyal customer base, the UK’s number one hot sauce needed new ways to show their relevance – combining shelf stand-out with a clear, unique story to improve recall with a younger audience.

Research showed consumers want ‘safe adventure.’ With their authentic provenance, real flavour and heat to please all tastes, Encona offers that adventure – giving home cooks a way to be ‘fearlessly original’.

A new, clear proposition – ‘Own it. Encona it’ – a new voice and identity mean Encona shows itself to be more than just another condiment, but an enabler of experimentation. A sauce of inspiration. One that invites fun, originality and adventure.

Encona have launched the new brand across all existing products and channels – and are now connecting to whole different audiences as the brand supports new product development and roll out.

About Continuous
Uncertainty and shifting expectations are the new normal. We help ambitious, world-class brands thrive in times of change. In this new world, brands no longer need radical transformation. Instead, what’s needed is long-term thinking and the ability to adapt quickly.

Our creative team of problem solvers has been helping brands to adapt quickly and create impact through effective brand strategy, brand identity and communication, and brand campaigns for a quarter of a century.