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IBM - Watson Health Data Connect
IBM
09/03/2022
Group745
Advertising Agency
New York, USA
9
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Credits

Insight
A world waiting to be unlocked.

It is often difficult for organisations to uncover valuable insights from the sea of data that is accessible. Recognising this, IBM has positioned itself as the go-to healthcare analytics company by introducing a new platform — Watson Health Data Connect.

To launch the new platform, IBM required Watson Health Data Connect’s complex nature to be simplified.

Idea
Multiple solutions. One platform.

IBM and AKQA built a digital experience that gives an overview of the new platform via a cohesive and interactive visual story. Utilising IBM’s iconic isometric grid pattern, the visuals highlight independent data inputs coming together on Health Data Connect platform, revealing insights unlocked with Watson.

The site breaks down key benefits for each target audience with relevant case studies. The topics show the range of problems that Health Data Connect can solve and demonstrate that it is far from a one-size-fits-all solution.


Impact
The next step in healthcare data.

IBM’s services and offerings are repositioned within Watson Health Data Connect with a singular narrative.

The site was launched during the [HLTH conference](https://www.hlth.com/), creating immediate visibility among the appropriate target audiences. By highlighting unique benefits, visitors are inspired to take healthcare data to the next level and move forward by getting in touch with IBM.

About AKQA US

AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.