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#showusyourdrawers for The Container Store

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The Container Store kicked off a hashtag challenge on TikTok to celebrate its new logo and tagline

The #showusyourdrawers campaign takes aim at that junk drawer we all have. 

The brand tapped influencers Drew Barrymore and Jose Rolon, as well as The Home Edit to promote the campaign. 

The hashtag has 4.9 billion views so far.
Client

Advertiser: The Container Store

Advertising Agency

Advertising Agency: Whalar

Platform Partner

Platform Partner: TikTok Creator Marketplace

Genres: People, Comedy

Categories: Home, Storage

Whalar, 5 months ago