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#showusyourdrawers for The Container Store

01/03/2022
Agency
London, UK
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Agency / Creative
The Container Store kicked off a hashtag challenge on TikTok to celebrate its new logo and tagline

The #showusyourdrawers campaign takes aim at that junk drawer we all have. 

The brand tapped influencers Drew Barrymore and Jose Rolon, as well as The Home Edit to promote the campaign. 

The hashtag has 4.9 billion views so far.
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