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Group745
Group745
Group745
Group745
Group745
Group745
IBM: Endless transformation
28/02/2022
Group745
Advertising Agency
London, UK
15
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Credits
Companies

Insight
Six thousand IT Leaders surveyed. One clear result.

IBM teamed up with Oxford Economics to conduct a study asking IT leaders about the role cloud architecture and artificial intelligence plays in enabling businesses to adapt and thrive. One trend was consistent and clear: companies that take a strategic approach to adopting a hybrid cloud architecture are outperforming their peers in key metrics.

Idea
A journey of endless transformation.

IBM’s fully-integrated cloud solutions allow businesses to adapt and transform in an unlimited capacity to meet the needs of the competitive and ever evolving landscape.

Endless Transformation sets out to showcase the power of hybrid cloud across industries with a 2x grid from IBM’s design language becoming a visual metaphor to symbolise transformation. As the story unfolds the vignettes begin to multiply, demonstrating transformation at scale and resolve in a unified and orchestrated system.


Impact
Elevating credibility.

IBM is featuring the video in prime real estate on IBM.com. The video highlights key statistics that demonstrate the value of applying AI across hybrid cloud. It also serves to raise awareness of the Oxford Economics report in which IBM is positioned as a partner that can help clients get the most out of their hybrid cloud architecture.

About AKQA UK

AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.