Martha Stewart & Marley Spoon - What's For Dinner?
Production Company
London, UK

What’s for dinner? The age-old question, heard in millions of households across the States every day. One of the best answers would be, ‘Why, Martha Stewart’s coming round to cook’. The next-best option is having a subscription to US meal kit delivery brand Martha Stewart & Marley Spoon. 

This was the premise of a comedic TVC and social content campaign from the brand’s creative team which Untold Fable led production in New York. Known for her efficiency, Martha’s time on set was strictly limited and so everything about the production was planned to make the most of every moment. 

In designing a bespoke production at short notice, the Untold Fable crew built trusted relationships with both the Marley Spoon brand and Martha’s own extensive and long-standing team.

The TVC and social content is going live in the US

About Untold Fable

We create content by combining a production company, curated network of production talent and technology that gives you more data and manages the process.

Production company

We’ve combined decades of experience in content production and community-based content offerings to shape what we believe is the production company model of the future. We work efficiently, making high-quality, digital-first audio and video content.

Network of talent

Our ever-growing network has the best production talent from around the world. It’s curated by us and proudly open to all. That means we can offer clients unique access to truly diverse perspectives and skillsets, anywhere.


Our platform gives clients new levels of transparency throughout the production process. Richer data means they can make more informed decisions when casting talent, helping them align with their own business’s diversity journey.

On demand

Uniquely, being part of AFG means Untold Fable offers clients expert strategic and creative services on demand. This means only the time needed is built into a production project.

All production talent are welcome to join our global network. If you’re a brand and like the idea of working differently and purposefully, we’d love to hear from you.