Stella Artois, Give The Gift of Time

Production Company
London, UK
Agency / Creative

Driving creativity, diversity and efficiency in the production of a global TVC campaign for Stella Artois starring Matt Damon, bringing to life the compelling story of a brand/charity collaboration through a complex blend of live action shot in New York and watercolour animation.

Today, women around the world will spend 200 million hours collecting water because they lack access to it at home. This takes time away from work, school and caring for family. Stella Artois and have partnered to change this, a story showcased in the brand’s 2021 global Holiday campaign, ‘Give the Gift of Time’, starring actor and co-founder Matt Damon. 

Such an important and compelling story asked for a fresh approach to production, one which would build meaning into every stage – as well as the end result. Untold Fable were challenged with leading the complete production using our unique model, which is designed to increase diversity in the talent pool and drive efficiencies. Untold Fable led the full production from talent selection, crewing up in New York and managing a complex watercolour animation execution. 

In response to the lead agency’s inspiring creative direction, which saw live action blend with watercolour animation, we presented a longlist of talent that was 50/50 male female and 25% PoC. 

The holiday campaign ran globally including the US, Canada, UK, Korea and other global markets as a TVC and across social channels.

About Untold Fable

We create content by combining a production company, curated network of production talent and technology that gives you more data and manages the process.

Production company

We’ve combined decades of experience in content production and community-based content offerings to shape what we believe is the production company model of the future. We work efficiently, making high-quality, digital-first audio and video content.

Network of talent

Our ever-growing network has the best production talent from around the world. It’s curated by us and proudly open to all. That means we can offer clients unique access to truly diverse perspectives and skillsets, anywhere.


Our platform gives clients new levels of transparency throughout the production process. Richer data means they can make more informed decisions when casting talent, helping them align with their own business’s diversity journey.

On demand

Uniquely, being part of AFG means Untold Fable offers clients expert strategic and creative services on demand. This means only the time needed is built into a production project.

All production talent are welcome to join our global network. If you’re a brand and like the idea of working differently and purposefully, we’d love to hear from you.