Heinz has been the perfect meal companion for generations but people were forgetting to invite Heinz to their meals.
We needed to find and remind them when and where they were enjoying their favourite foods.
Be it a jacket potato or burger, Heinz Makes It Better.
We teamed up with 12 of our flavourite social media foodies who understand the #foodinspo game and how to craft (with a capital K) delicious content focused on the meal occasions we were underperforming in.
They took Heinz products into their communities and kept us part of the conversation and ingredients of food inspiration on social.
Craft, above all, was what helped us achieve impressive results.
Results
15m+ Impressions
11.9m Reach
3m+ Video Views
5,800+ Engagements with Heinz recipe pages
7,200 Instagram saves
Awareness
Insta: +1548%
TikTok: +929%
Perception
Insta: +12.9%
TikTok: +17.4%
Favourable Opinion
Insta: +10.1 pts
TikTok: +2.7 pts
Intent to purchase
Insta: +14.5%
TikTok: +11.7%