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Group745
Group745
Group745
Group745
Group745
Group745
Enphase Energy: Harnessing the sun
16/02/2022
Group745
Advertising Agency
New York, USA
10
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Credits

Insight
Solar energy is more than just panels.

Enphase has a revolutionary energy system that allows a house to run on solar no matter the situation – including the grid going down or a panel failing. It has never been more practical to convert to solar energy. However, the process to make this unique system work can easily get complicated.

Idea
Equal parts education and inspiration.

Breaking down the key components of the Enphase energy system, a film has been crafted to simplify the details. The app, microinverters, batteries and installation are placed into easy-to-understand segments that communicate the benefit through 2D and 3D motion graphics. Lifestyle vignettes come together to paint a complete picture of how and why Enphase is the right product to make, use, save, and sell energy.


Impact
A gateway to an energy revolution.

The film serves as a marquee on the recently redesigned Enphase site, making it a critical juncture in the purchasing journey. It inspires and empowers viewers to adopt solar energy and work with one of Enphase’s certified installers to find the combination of products that is right for them.

About AKQA US

AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.