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Group745
Group745
Group745
Group745
Group745
Group745
IBM: Photoresist
14/02/2022
Group745
Advertising Agency
New York, USA
10
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Credits

Insight
Apply technology correctly and things can speed up.

Ordinarily, discovering a new molecule can take ten years and up to $100 million. However, IBM has used an end-to-end AI-powered workflow to handle problems in a way that scientists cannot, and it’s dramatically accelerated the process. The result is the discovery and synthesis of a new molecule that makes semiconductors more sustainable.

Discovering new materials is essential to creating products that address global sustainability challenges. These technologies and workflows aren’t limited to scientific problems; they can be applied to a variety of industries to help solve the world’s biggest challenges.


Idea
Inspire the possibilities that advanced technology can bring.

Transparent storytelling demonstrates the process of how technology was applied for Project Photoresist with a website and film to break down the discovery process, stage-by-stage. Each step demonstrates how dispersed teams of IBM Researchers came together—remotely—using connected tools to resolve bottlenecks, remove frictions and to apply computation and automation.

A film and web experience that takes visual cues from scientific whitepapers ensures every piece of content is led with substance and purpose.


Impact
Creating a better world, with technology. 

By being transparent about the process and technologies employed on Project Photoresist, IBM gives business leaders the opportunity to rethink how advanced technologies can come together to solve the biggest problems within industries.

About AKQA US

AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.