Insight
Shypple is a digital freight-forwarding and logistics scale-up, in a category of outdated legacy resource management systems and undifferentiated digital disruptors.
Its start-up mindset and aspiration to become a powerful platform for global trade marks an opportunity to help businesses thrive, while improving transparency and delivering reliable shipping for everyone.
Idea
Principles felt throughout the identity show Shypple’s commitment to partnerships, the empathy it has for all parties involved as well as the connectedness its service brings and how it is stronger together.
Shypple’s identity simplicity allows for scalability across products. The sophisticated motion design and vibrant illustration add a dynamic richness, while approachability is felt in the heart of the details.
The simplicity of the new logo wordmark instils the feeling of quality and trust and the illustration tells the story of the potential power when multiple parties come together. Tone of voice and photography show that Shypple is an empathetic and imaginative team-player, bringing people together for everyone’s mutual benefit.
Impact
The bespoke design system, brand book and website all embody Shypple’s empathetic, customer relationship approach and celebrate its new expression, Together We Trade.
Launching at a start-up friendly pace, the innovative branding allows Shypple to grow and deliver on its mission to improve the way the world trades.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.