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Group745
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Group745
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Group745

Junction59

31/01/2022
Advertising Agency
Toronto, Canada
26
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Credits
Brand
Agency / Creative
Production

Bijoux Birks has been celebrating Canadian love stories for over 140 years. To prepare for the holiday season, the most popular time of year for engagements, Bijoux Birks was looking to launch a national advertising campaign.

So, to drive awareness of their new Birks BlueÒ diamond ring, we created a campaign that taps into the joie-de-vivre which Birks embodies as a brand. “The Moment You Know” is a celebration of the occasion you fall in love – there may be one, or there may be many over the course of a lifelong relationship.

When you share a special moment with someone you love deeply, nothing and no one else matters. To represent this, we featured a hero couple who enter their own private dreamworld as they reminisce about the many moments they knew.

Warm, passionate and intimate, the campaign is a true celebration of everlasting love – and of the joy within it.

About Junction59
Junction59 is a data-driven, integrated advertising agency that brings strategy, creative and client services together to create turning point ideas for businesses and their customers.

We work at the intersection of people and points of view. Where smart people come together to create smarter communications. Where great marketing occurs to make tomorrow better than today. Where emotional connections meet measurable results.