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Ralph Lauren 'Insulation' 2022 Winter Olympics

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To demonstrate the incredible structure and abilities of Ralph Lauren’s new ‘Intelligent Insulation’ range, Bolder were employed to design a sequence that showcases how the range’s fabric performs as temperatures drop - with visually clear and striking simplicity.  The sequence features the official jacket of the USA Olympic and Paralympic Winter Games 2022 Team - built and rendered in full CGI. An exploded, cross sectional view, supported by textural frosting simulations and atmospheric fx reveals how the fabric is responsive to temperature change, transforming the jacket to create an expanded layer of insulation.​​​​​​​

Client - Ralph Lauren
Production - Bolder Creative
CGI & Post Production - Bolder Creative
Art Direction - Pete Richards
Motion Design - Arran Bish, Charlie Ellis​​​​​​​

Genres: Fashion & Beauty, Animation, Storytelling, Visual VFX

Categories: Clothing and Fashion, Outdoor Wear

Bolder Creative, 3 months ago