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Age UK

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In our 'Make Christmas A Little Brighter' campaign, Age UK highlighted the significant number of older people who will have experienced loneliness at Christmas.

Debuting during Celebrity Gogglebox, the partnership with Channel 4 saw three 30-second TV spots airing on the broadcaster's channels in the lead up to Christmas. They feature the voice of a continuity announcer before turning to darkness as the audience hears from sad older people.


Advertiser: Age UK

Creative Agency

Creative Agency: Recipe

Art Director: Aimee Cleaver

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Executive Creative Director: enter name

Creative Director: Dom Sykes

Digital Agency

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Media Agency

Media Agency: 4sales and MD OMG

Production Company

Production Company: Recipe

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Producer: Lisa Dawson

Production Service

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Post Production / VFX

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Genres: Idents

Categories: Other

Recipe, 4 months ago