Kopparberg X Kojey Radical
To launch Kopparberg Dark Fruit Spiced Rum, London rapper and creative, Kojey Radical, created a limited-edition line of t-shirts inspired by the new drink. Available on Everpress, t-shirt profits went directly to the Music Venue Trust. Featured on LADBible, Guap and Metro.
HERE BE DRAGONS IS A LONDON-BASED, INDEPENDENT CREATIVE PR & COMMUNICATIONS AGENCY.
IN A WORLD OF CONSTANT CHANGE, WE BELIEVE EARNED MEDIA IS THE MOST POWERFUL & RESILIENT CHANNEL TO TELL OUR CLIENT’S BRAND STORIES. HOW WE GET THERE IS DOWN TO THE BEAUTY OF THE COURSE WE CHART TOGETHER.
OUR NAME AND APPROACH ARE DERIVED FROM THE OLD NAVIGATIONAL TERM "HERE BE DRAGONS," USED TO DENOTE PERCEIVED DANGER IN PREVIOUSLY UNCHARTED PARTS OF THE WORLD. REPURPOSING THIS, WE HAVE CREATED A PHILOSOPHY WHICH IS DESIGNED TO HELP CLIENTS NAVIGATE THE CHANGE.