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Beavertown Brewery Christmas Cracker

14/01/2022
Marketing & PR
London, UK
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Credits

To help Beavertown make this year’s Xmas even bigger, we gave fans a chance to win a specially created, larger than life 2-metre long Christmas cracker. Led by social and supported by earned media, the campaign drove huge engagement with one post receiving over 4,000 comments.

About Here Be Dragons

HERE BE DRAGONS IS A LONDON-BASED, INDEPENDENT CREATIVE PR & COMMUNICATIONS AGENCY.

IN A WORLD OF CONSTANT CHANGE, WE BELIEVE EARNED MEDIA IS THE MOST POWERFUL & RESILIENT CHANNEL TO TELL OUR CLIENT’S BRAND STORIES. HOW WE GET THERE IS DOWN TO THE BEAUTY OF THE COURSE WE CHART TOGETHER.

OUR NAME AND APPROACH ARE DERIVED FROM THE OLD NAVIGATIONAL TERM "HERE BE DRAGONS," USED TO DENOTE PERCEIVED DANGER IN PREVIOUSLY UNCHARTED PARTS OF THE WORLD. REPURPOSING THIS, WE HAVE CREATED A PHILOSOPHY WHICH IS DESIGNED TO HELP CLIENTS NAVIGATE THE CHANGE.