The Juice Plus+ Crushing It campaign encouraged people to make one simple change in January, by visualising and crushing their goals, literally. The campaign was activated globally with market specific research, imagery and social content
HERE BE DRAGONS IS A LONDON-BASED, INDEPENDENT CREATIVE PR & COMMUNICATIONS AGENCY.
IN A WORLD OF CONSTANT CHANGE, WE BELIEVE EARNED MEDIA IS THE MOST POWERFUL & RESILIENT CHANNEL TO TELL OUR CLIENT’S BRAND STORIES. HOW WE GET THERE IS DOWN TO THE BEAUTY OF THE COURSE WE CHART TOGETHER.
OUR NAME AND APPROACH ARE DERIVED FROM THE OLD NAVIGATIONAL TERM "HERE BE DRAGONS," USED TO DENOTE PERCEIVED DANGER IN PREVIOUSLY UNCHARTED PARTS OF THE WORLD. REPURPOSING THIS, WE HAVE CREATED A PHILOSOPHY WHICH IS DESIGNED TO HELP CLIENTS NAVIGATE THE CHANGE.