Kopparberg Mixed Fruit Tropical Cider
Here Be Dragons launched Kopparberg's limited edition Mixed Fruit Tropical Cider to national, consumer and trade media in the UK. Generating 53 pieces of coverage in titles such as Mail Online, Tyla, Shortlist and the Daily Mirror.
HERE BE DRAGONS IS A LONDON-BASED, INDEPENDENT CREATIVE PR & COMMUNICATIONS AGENCY.
IN A WORLD OF CONSTANT CHANGE, WE BELIEVE EARNED MEDIA IS THE MOST POWERFUL & RESILIENT CHANNEL TO TELL OUR CLIENT’S BRAND STORIES. HOW WE GET THERE IS DOWN TO THE BEAUTY OF THE COURSE WE CHART TOGETHER.
OUR NAME AND APPROACH ARE DERIVED FROM THE OLD NAVIGATIONAL TERM "HERE BE DRAGONS," USED TO DENOTE PERCEIVED DANGER IN PREVIOUSLY UNCHARTED PARTS OF THE WORLD. REPURPOSING THIS, WE HAVE CREATED A PHILOSOPHY WHICH IS DESIGNED TO HELP CLIENTS NAVIGATE THE CHANGE.