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BT Sport 'The Ashes' Promo

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We were asked by BT Sport to create a disruptive, fast paced promo for their full coverage of this years Ashes test series. To create this bold and impactful sequence we built multiple sequences featuring the famous urn, spinning, mutating, breaking and distorting - all packaged up with a healthy dose of ‘glitching’, fast cuts and graphic details. The promo then led on to creating the Broadcast package title sequence for all BT coverage.

BT Sport

Advertiser: BT Sport/The Ashes

Creative Agency

Creative Agency: Bolder Creative & BT Sport Creative Team

Creative Director: David Farquharson

Post Production / VFX

Post Production Company: Bolder Creative

Producer: David Farquharson


Music Company: licenced by BT

Genres: Animation, Visual VFX, Idents

Categories: Sports and Leisure

Bolder Creative, 20 days ago