#iRobotFor campaign: “For The Future” anthem spot
Through the #iRobotFor campaign, created in partnership with lead agency GYK Antler, iRobot is doubling down on its commitment to bring more equity and diversity to the industry by giving children access to STEM opportunities and the chance to unleash their potential.
As part of a multi-week giveback initiative that taps the scale of the global iRobot community in support of STEM education, for every 15 hours that customers run their Wi-Fi connected Roomba robot vacuum, iRobot will donate one Root coding robot and training session to The Clubhouse Network – a nonprofit organization providing 25,000 young people across the globe with a creative and safe out-of-school learning environment where they can explore their own ideas, develop new skills, and build confidence in themselves through the use of technology. Designed to make learning to code easy and fun, the Root coding robot helps children explore the fundamentals of robotics at a young age.
A multi-pronged campaign, #iRobotFor not only aims to make STEM more accessible for all, but also to reinforce iRobot’s ultimate mission: giving people time back in their day. As part of their master brand platform – “So You Can Human” – iRobot wants to remind people of the value of an hour and how running their robots can free them up for so many more important things.
A long-form animatic anthem spot – “For The Future” – highlights iRobot’s 10+ years of programming to support schools and communities and provide students with the tools they need to succeed in STEM and unleash their potential.
GYK Antler is a creative growth engine fueled by an entrepreneurial spirit. Established in 1975, this integrated marketing company of creative entrepreneurs embraces its clients’ challenges as its own and believes that creativity is the ultimate business advantage. To deliver on this belief, GYK Antler unleashes an integrated team of strategy, creative and media to create ownable, actionable and enduring ideas that ignite brands and fuel business growth. GYK Antler is proud to represent both emerging and established brands, including Cedar’s Hommus, New Hampshire Travel & Tourism, Ocean Spray, Sallie Mae, Baskin-Robbins, York Athletics, Dunkin’, Hasbro, Ken’s Foods, New Hampshire State Lottery, Timberland, ESPN and Sweet Baby Ray’s. A fiercely independent company, GYK Antler is headquartered in Manchester, NH, with an office in downtown Boston.