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7-Eleven Food Brand Campaign

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We collaborated with agency Che Proximity to design a motion graphics package for 7Elevens relaunched media and social campaign for 2021.

We aimed to explore the potential of the recognisable 7 Eleven brand elements and bring them to life in a cohesive animation style that would compliment their new and improved offering of in store food and beverage.


Advertiser: 7-Eleven

Creative Agency

Agency: CHE Proximity

Executive Creative Directors: Amy Weston & Helen James

Head of Design: Trent Roberts

Account Director: Kyle Gradidge

Executive Producer: Jen Livingston

Production Company

Director: Benjamin Flaxman

Post Production / VFX

Post-Production Company: New Holland Creative

Executive Producer: Tyrone Estephan

Producer: Laura Wesolowski

Post Production: New Holland Creative

Editor & Colourist: Clement Bouchet

Lead Designer: HuiYing Kao

Motion Designer: HuiYing Kao, Gerad Grey


Music Company: Sonar Music

Genres: Animation, Illustration, Visual VFX

Categories: Retail and Restaurants , Convenience stores

New Holland Creative, 10 days ago