Teaming up with We Are Social, T&DA we were commissioned to add some energy in to ZipPays latest campaign anthem.

Our team designed a variety of stylistic typography and motion graphics to bring out the unique personality of each of the celebrity characters.

Starting with extracting the style from the existing brand guidelines, we decided to push the design elements in to a new paradigm for the brand. To help bring out the stories, we spent time developing different styles based on each person in the cast and the overarching narrative of “yes you can zip it!”