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SuperValu | Share The Magic

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Directed by Ben Liam Jones (Antidote), this story follows nine-year-old Aoife, played by talented newcomer Penny Lynch. She discovers an injured reindeer in her garden and takes it upon herself to nurse the reindeer back to health so that it can fulfil its duties with Santa on Christmas. Original Score by denis.


Client: SuperValu Ireland

Marketing Director: Ray Kelly

Retail Marketing Manager: Shane Lynch

Brand Manager: Owen Lynch

Agency: TBWA Dublin

Executive Creative Director: Des Creedon

Art Director: Paul Arthurs

Copywriter: Martin Corcoran

Producer: Shane Mulrennan

Supervising Producer: Onagh Carolan

Assistant Producer: Emily Forkin

Business Director: Yvonne Caplice

Account Manager: Eibhinn McLoughlin

Account Manager: Kate O’Neill

Social Media Content Manager: Amy Tumelty

Social Content Director/Editor: Rupert Morris


Original Score: denis.


Sound Design: Mark Richards | Mutiny


Production Company: Antidote

Director: Ben Liam Jones

Producer: Andrew Freedman

Line Producer: Paula Stuart

Director of Photography: Nick Morris

Art Director: Ciara O’Donovan

Casting Director: Ali Coffey Casting

Location Manager: Maria O'Connor

1st AD: Nick Thomas

Grip: Jimmy Gillen for Celtic Grips

Sound Recordist: Dean Murray

Animal Handler: Eddie Drew

SFX: Film FX Ireland

Stylist: Sarah Flanagan

Hair & Makeup: Kellie Fitzgibbon

Gaffer: Stephen McCarthy

Storyboard Artist: Sav Akyüz

Post + VFX

Post: Windmill Lane Pictures

Visual Effects: Windmill Lane Pictures

VFX Supervisor: John Kennedy

Animation Director: Graham Gallagher

Head of CG: Fred Burdy

2D Supervisor: Donal Nolan

Rigger: Wei-Ning Wang

Modelling & Texturing: Darko Mitev

Groom: Herman Fernandes

Pipeline: Anant Gupta

Compositing: Ian Jacobs

Editor: @johngenie & Caleb Long

Colourist: Matt Branton

Post Producer: Deborah Doherty

VFX Coordinator: Suzanne Fitzpatrick

Genres: Music & Sound Design

Categories: Supermarkets, Retail and Restaurants

denis., 5 days ago