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Group745
Group745
Group745
Group745
Group745
Group745

Reese’s – Take 5

17/11/2021
Advertising Agency
New York, USA
18
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Credits

In the world of candy, there are a lot of big names – Reese’s Take 5 isn’t one of them. Which is strange, because once people try it, they can’t get enough. So we leaned into this confectionery contradiction to make Reese’s Take 5 famous and convince our audience to give it a try. The results speak for themselves - our content broke through and persuaded our audience to try Reese’s Take 5, allowing us to demolish our short and long-term sales goals to revive this brand that had been struggling mightily and losing out to the competition over the last five years.  

About dentsuMB US

DentsuMB is a global creative agency delivering idea-led brand transformation. We are a next generation global creative agency with 4,000 creative minds in 20 global markets. DentsuMB delivers creative expertise and innovative global solutions for clients, applying big platform thinking to bring ideas to life and deliver world-class creative solutions to meet consumer touch points and work across geographies, cultures, and channels. It gives us great pride to work with the world's most iconic companies, including Ajinomoto, American Express, Asahi Breweries, Canon, Disney, Hershey, Kao, Marriott, Shiseido, Subway, The Coca-Cola Company, and Toyota.