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Sainsbury's 150th

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150 Years of a British Icon.

Since its inception in 1869, the original British supermarket has played a key role in both the evolution of the retail industry and the everyday lives of its customers. To celebrate Sainsbury’s 150th birthday, we showcased a century and a half of heritage with a unique week-long, immersive experience in Covent Garden.



Client

Advertiser: Sainsbury's

Creative Agency

Creative Agency: Proud Robinson + Partners

Executive Creative Producer: Gill Taylorson

Production Director: Adam Painter

Founding Partner: Ben Robinson

Theatrical Director: Neil Connolly

Producer: Lydia Tapson

Producer: Alex Ingram

Proud Robinson + Partners, 10 days ago