New Holland Creative
Tue, 16 Nov 2021 01:13:12 GMT
Sydney design studio New Holland Creative have directed and produced a stunning flagship campaign trailer for the launch of RIOT Games ‘League of Legends – Wild Rift’ mobile game, in partnership with BBH Singapore.
The film – a dream-like journey unveiled in 180 degrees – takes the viewer through the mythical League of Legends backstory, as part of a global launch campaign for Riot’s next chapter of the blockbuster game.
The spectre of Viego transforms into a powerful, unliving wraith tortured by an obsessive longing for his centuries-dead queen. He now stands as the Ruined King, controlling the deadly Harrowings as he scours Runeterra for anything that might one day restore her, and destroying all in his path as the Black Mist pours endlessly from his cruel, broken heart. But hope remains in the form of the Sentinels, who battle against the dark.
The assembled creative team at New Holland covered all aspects in directing this collaboration with Riot Games and BBH Singapore, from initial concept art, storyboarding, edit, animation, Houdini FX, through to final compositing at 3K.
Advertiser: Riot Games
Agency: BBH Singapore
Managing Director: Sid Tuli
Business Director: Lynette Chua
Associate Account Director: Abbas Zafar
Associate Account Director: Priscilla Lim
Creative Director: Xander Lee
Senior Copywriter: Luke Somasundram
Senior Art Director: Nico Tangara
Copywriter: Winona Wee
Art Director: Amos Mak
Junior Art Director: Dawn Abegail Lee
Strategy Director: Alasdair Gray
Content Strategist: Faith Huang
Agency Producer: Joshua Tan
Director: Brendan Savage
Executive Producer: Mark Millar
Producer : Martina Joison
Concept Design: Simon Cowell
Animation Lead: Chris Breeze
FX Lead: Ben Watts
Additional 3D: Raymond Leung
Colourist: Clement Bouchet
Sound Company: Massive Music
Categories: Media and EntertainmentNew Holland Creative, 12 days ago