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League of Legends 'Wild Rift'

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Sydney design studio New Holland Creative have directed and produced a stunning flagship campaign trailer for the launch of RIOT Games ‘League of Legends – Wild Rift’ mobile game, in partnership with BBH Singapore.

The film – a dream-like journey unveiled in 180 degrees – takes the viewer through the mythical League of Legends backstory, as part of a global launch campaign for Riot’s next chapter of the blockbuster game.

The spectre of Viego transforms into a powerful, unliving wraith tortured by an obsessive longing for his centuries-dead queen. He now stands as the Ruined King, controlling the deadly Harrowings as he scours Runeterra for anything that might one day restore her, and destroying all in his path as the Black Mist pours endlessly from his cruel, broken heart. But hope remains in the form of the Sentinels, who battle against the dark.

The assembled creative team at New Holland covered all aspects in directing this collaboration with Riot Games and BBH Singapore, from initial concept art, storyboarding, edit, animation, Houdini FX, through to final compositing at 3K.


Advertiser: Riot Games

Creative Agency

Agency: BBH Singapore

Managing Director: Sid Tuli

Business Director: Lynette Chua

Associate Account Director: Abbas Zafar

Associate Account Director: Priscilla Lim

Creative Director: Xander Lee

Senior Copywriter: Luke Somasundram

Senior Art Director: Nico Tangara

Copywriter: Winona Wee

Art Director: Amos Mak

Junior Art Director: Dawn Abegail Lee

Strategy Director: Alasdair Gray

Content Strategist: Faith Huang

Agency Producer: Joshua Tan

Post Production

Director: Brendan Savage

Executive Producer: Mark Millar

Producer : Martina Joison

Concept Design: Simon Cowell

Animation Lead: Chris Breeze

FX Lead: Ben Watts

Additional 3D: Raymond Leung

Colourist: Clement Bouchet


Sound Company: Massive Music

Genres: Animation

Categories: Media and Entertainment

New Holland Creative, 12 days ago