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Group745

Vodafone - Together we can give the gift of connection

08/11/2021
Advertising Agency
London, UK
22
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Credits

The pandemic has highlighted the scale of digital exclusion, with the greatest impact felt by the most vulnerable in society.  Around 1.5m UK households, approximately 6% of the population, do not have internet access.  In recognition of this, Vodafone launched its commitment to connect one million people living in digital poverty by 2022 through its everyone.connected initiative.   

 

Focusing on the joy of giving at Christmas, the campaign by Ogilvy aimed to inspire the nation to help those living in digital poverty in the UK by donating old devices. Vodafone added six months of free connectivity to devices donated to its Great British Tech Appeal, with charity partner Barnardo’s redistributing them to disadvantaged children and families.

 

The fully integrated, multi-touchpoint Christmas campaign – included TV, radio, PR, and social – was supported by a partnership with ITV and aimed to tackle the issue of digital poverty whilst also highlighting the gift of giving.

About Ogilvy UK
Our vision is to inspire brands and people to impact the world. To create big ideas that make a significant contribution to the planet, society, and the bottom line. We believe in today's world this is the best way for our clients to achieve sustainable growth. We achieve this by breaking down the barriers that restrict talent and ideas. This is why our teams work fluidly across 5 capabilities: Advertising, Innovation, Experience, PR, and Health. This allows us to not only operate but innovate at the intersection of capabilities and talent. Ogilvy scales this by seamlessly connecting and accessing the deep cultural expertise of 132 offices in 83 countries. The result is multifaceted ideas for our clients that drive impact and are born from the intersection of platform x culture x technology. We call this Borderless Creativity.