‘Muri Apa’ in translation to english means ‘Headache’. She wrote this song inspired by her first heartbreak, to pinpoint the conflict that might cross our thoughts when in a long term relationship which can equate to a headache. Through her lyricism she has a dual dialogue back and forth with herself but can be projected to the audience as well. Speaking her thoughts out loud she confronts all these emotions while still reminiscing and holding on to these feelings even knowing that it might not be the best for her when she says ‘don’t leave’ in korean during the breakdown of the track.

Director Patricia Gloum
Creative Director Kinida & Patricia Gloum
Director of Photography Frank Appolonio
Production house Braw Haus
Producer Justine Vilgrain
Photographer Lib Choi
Makeup artist Mac Dragon
Stylist & Details Serena Kim
3D world VFX Artist Carla Batley
Glitchy/Liquify VFX artist Klarens Malluta
Texture VFX artist George Jasper Stone
Editing Patricia Gloum
Coloris: Nicholas Lareau
Bts: Ren Zheng
Text Graphic artist : George Jasper Stone