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Black Dog Institute

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BLACK DOG INSTITUTE LAUNCHES MULLETS FOR MENTAL HEALTH CAMPAIGN VIA CHISEL AND BOUNCE CREATIVE

If there ever was an excuse to cut yourself a wild haircut, the latest national campaign from Black Dog Institute via Bounce Creative and Chisel, lays out the perfect challenge to chop your locks and start fundraising for an important cause.

Supported by the hairstyles of Peking Duk’s Reuben Styles, The Inspired Unemployed posse’s Dom Littrich and the half backline of the Sydney Swans – this years’ Mullets for Mental Health campaign kicks off with a bang as it brings to life a new spin on the latest hair trend to take Australia by storm in 2021.

Amidst a global pandemic, mental health has arguably never been more important and the agency teams have been sure to highlight this in their simple approach to amplifying the campaign message: Show You’re All Ears.

READ ARTICLE HERE


CLIENT: Black Dog Institute

CREATIVE: Bounce Creative & Chisel

PRODUCTION COMPANY: Chisel

CREATIVE DIRECTOR: Zak Kaczmarek

CREATIVE LEAD: Joel Chapman

COPYWRITER: Jacob Lumsdaine

DIRECTOR: Joel Chapman

EXECUTIVE PRODUCERS: Pat Sidoti

SENIOR PRODUCER: Isabelle Seeto

PRODUCTION COORDINATOR: Emily Mays

DOP: Peter Danks

PHOTOGRAPHER: Reece McMillan

Genres: Comedy

Categories: Medical Research, Healthcare and Wellness

Bounce Creative, 1 month ago