Black Dog Institute
BLACK DOG INSTITUTE LAUNCHES MULLETS FOR MENTAL HEALTH CAMPAIGN VIA CHISEL AND BOUNCE CREATIVE
If there ever was an excuse to cut yourself a wild haircut, the latest national campaign from Black Dog Institute via Bounce Creative and Chisel, lays out the perfect challenge to chop your locks and start fundraising for an important cause.
Supported by the hairstyles of Peking Duk’s Reuben Styles, The Inspired Unemployed posse’s Dom Littrich and the half backline of the Sydney Swans – this years’ Mullets for Mental Health campaign kicks off with a bang as it brings to life a new spin on the latest hair trend to take Australia by storm in 2021.
Amidst a global pandemic, mental health has arguably never been more important and the agency teams have been sure to highlight this in their simple approach to amplifying the campaign message: Show You’re All Ears.
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