In partnership with Burt's Bees, we launched an integrated campaign to celebrate the re-emergence of one of our most expressive features – our lips. The leading lip care brand’s latest campaign marks the return of authentic human connection and self-expression as faces are revealed and lips are once again center stage. Over the past year, lip care has not been top of mind for many reasons, from masks to lack of travel and getting together with one another. With the launch of this campaign, Burt’s Bees is taking its first step towards reinvigorating the category and reminding people to care for their lips.
DentsuMB is a global creative agency delivering idea-led brand transformation. We are a next generation global creative agency with 4,000 creative minds in 20 global markets. DentsuMB delivers creative expertise and innovative global solutions for clients, applying big platform thinking to bring ideas to life and deliver world-class creative solutions to meet consumer touch points and work across geographies, cultures, and channels. It gives us great pride to work with the world's most iconic companies, including Ajinomoto, American Express, Asahi Breweries, Canon, Disney, Hershey, Kao, Marriott, Shiseido, Subway, The Coca-Cola Company, and Toyota.