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Sushi Sei - Flavour of Home

Sushi Sei
15/10/2021
Advertising Agency
Tokyo, Japan
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Brand
Agency / Creative
Production

Challenge:

There were many Japanese expatriates left stranded in Jakarta during the COVID-19 pandemic and the agency was tasked with launching a campaign to remind them of the taste of home at Sushi Sei restaurant.

Idea:

We conveyed the thought as the “Flavour of Home” in a print and poster campaign that featured sushi-inspired elements in various picturesque settings reminiscent of Japanese hometowns, all designed to evoke emotion in the expats. This visual feast came in five versions, highlighting five sushi favorites: Sake (salmon), Tamago (egg), Ika (squid), Maguro (tuna) and Tako (octopus).

Results:

The “Flavour of Home” campaign saw a marked increase in the number of patrons who came in to ease their yearnings for the authentic flavors of their hometown food.

About Hakuhodo
Founded in 1895, Hakuhodo is a global top ten integrated marketing solutions company. Through our network linking over 150 offices in 20 countries, we work in partnership with more than 3,000 clients. Some of these relationships have endured for over 60 years. Building on our world-class research and big data and digital expertise, we develop innovative creative solutions for each client we partner with.