Fri, 15 Oct 2021 04:15:17 GMT
There were many Japanese expatriates left stranded in Jakarta during the COVID-19 pandemic and the agency was tasked with launching a campaign to remind them of the taste of home at Sushi Sei restaurant.
We conveyed the thought as the “Flavour of Home” in a print and poster campaign that featured sushi-inspired elements in various picturesque settings reminiscent of Japanese hometowns, all designed to evoke emotion in the expats. This visual feast came in five versions, highlighting five sushi favorites: Sake (salmon), Tamago (egg), Ika (squid), Maguro (tuna) and Tako (octopus).
The “Flavour of Home” campaign saw a marked increase in the number of patrons who came in to ease their yearnings for the authentic flavors of their hometown food.
Advertiser: Sushi Sei
Agency: Hakuhodo Indonesia
Chief Creative Officer: Woon Hoh
Executive Creative Director: Chow Kok Keong
Creative Director: Fajar Noor Fathjri
Art Director: Chow Kok Keong / Nikholas Alviyanto / Woon Hoh / Nicholas Kosasih
Writer: Chow Kok Keong
Designer: Lim Whay Yin / Ching Kai Sieng / Chow Kok Keong / Nikholas Alviyanto / Woon Hoh
Illustrator: Lim Whay Yin / Ching Kai Sieng / Nikholas Alviyanto
Producer: Gema Muttaqin
Creative Coordinator: Firsti Ayu
Account Servicing: Ken Horinouchi / Euvine Winarni
Animator: Joy Hartono
Audio: Sound Village