Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
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BFO - It's NormalEmbed With Credits



We are proud to present this PSA developed in collaboration with creative Bryan Howarth and director Vishan Butt for Bereaved Families of Ontario. The journey of grief can be very lonely and confusing, especially because each person experiences it differently. This film approaches the sensitive topic of bereavement in order to normalize the conversation around grief and vulnerability and the corresponding taboo attached, especially for men. We couldn't be more thankful to all the amazing people involved in the project as well as the BFO for the work they do.

"For over 40 years Bereaved Families of Ontario has been supporting grieving Ontarians and today it is more important than ever that we continue our work. BFO offers peer based support at no cost to those in need. There are 11 BFO affiliates across the province working to help the healing begin. We are very grateful to Someplace Nice for creating this beautiful, authentic video and hope that if you are in need of support that you will reach out to us so that we can walk your grief journey with you." - Jane Smart, Co-Chair of BFO Provincial Board of Directors

Read more here.


Agency / Creative
Post Production / VFX
Music / Sound

Genres: People

Categories: Corporate, Social and PSAs, Charity

Someplace Nice, 1 year ago