Adobe: Turn Vision into Video
Insight
All stories deserve to be told.
Every person on Earth has a unique story only they can tell. But somewhere in-between the story and the telling, the intention can get lost.
Idea
Share your truth and the world will follow.
Adobe Premiere products are enablers; they provide tools to help content creators turn what is in their imaginations into a form for the rest of the world to love.
Vision to video celebrates what is possible with the right resources at your fingertips. It features a mix of established and up-and-coming influencers through the lens of their own content, adapted across film, social media and various touchpoints.
Impact
Empower, edit and export.
Adobe saw download rates for both Premiere and Premiere Pro increase by 50%, with attribution directly tying back to the film and media targeting.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.