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BIMA10 Winner: Long Live the Prince

07/10/2021
Associations, Award Shows and Festivals
London, UK
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Credits

The UK is currently facing a knife crime epidemic. Barely a week goes by without a story in the news about another young person, often living in an inner-city, having their life taken by a knife.

Urgent action is needed to reach out to this marginalised group. But how?

These are kids that don’t consume traditional media, instead preferring to spend their time on peer-to-peer networks which are hard to insert messages into.

There is, however, one place where they do spend hours every day – the video game, FIFA.

 This is a story of how a talented young footballer’s tragic death at the hands of someone carrying a knife in 2006 became the basis for an anti-knife crime campaign like no other, featuring the world’s largest sports video game, cutting-edge deep-fake technology and a father who has turned personal tragedy into a powerful voice for change.

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About BIMA
BIMA is Britain's digital community. We drive innovation and excellence across the digital industry.

Connectors. Thought leaders. Champions. Change makers.

What we’re here to do

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.
 
Drive connections
With dedicated networking events, featuring smart and friendly facilitation from the BIMA team, and with networking baked into everything we do, BIMA events are where the industry meets and makes connections. Our Directors Dinners give industry leaders a highly-valued private forum to resolve challenges and share opportunities with peers.
 
Deliver thought leadership
Our members benefit from 60+ thought leadership events per year, roundtables on specialist topics, white papers and masterclasses.
 
Champion excellence
BIMA provides a public platform to recognise the thought leaders, innovators and rising stars who are fueling the new economy. Our awards vehicles include the Hall of Fame, BIMA 100 and BIMA Advance Awards.
 
Create change
BIMA’s work to tackle the skills gap starts in secondary schools with our powerful nationwide initiative, ‘Digital Day’. We are active at every stage of the talent pipeline, promoting apprenticeships and helping digital employers shape the relevancy of University course content and secure guest lectureships. Our inter-agency mentoring programme takes our members' teams to the next level.

Our structure
Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.
 
Communities
BIMA Communities come together to network, connect opportunities and share/ create knowledge and best practice. Communities are regional or practice led. Each community has an appointed Council that develops the wider community.
 
Think Tanks
Think Tanks are communities, each with an appointed council, that explore, set standards and disseminate knowledge around emerging spheres of interest.
 
Groups
BIMA Groups, each with an appointed council, drive and realise BIMA’s purpose.